Hi, I’m Carmen, a digital marketer freelancer who started my journey in 2017, learning the ins and outs of Google Ads from the ground up at a local Vancouver non-profit. What began as mission-driven work eventually led me into agency life, where I honed my craft and scaled into managing over $20M in Google Ads spend. Since then, I’ve helped businesses around the world grow, from fast-moving eCommerce brands to local small businesses looking to make a meaningful impact in their communities.
What sets me apart is my approach: I don’t just run your ads, I partner with you. I make sure the work gets done, the strategy is clear, and the follow-through is consistent. Beyond paid ads, I look at your business holistically and make thoughtful recommendations that support sustainable growth.
On the creative side of my work, I also do social media and I’ve helped clients reach over 1 billion viewers globally and grow their social presence to more than 2 million followers. My content and social strategies are simple, effective, and built to scale. I bring that same clarity and creativity to every project.
Outside of marketing, I’m incredibly active. I grew up competing on the Canadian National Table Tennis Team for over a decade, an experience that shaped my work ethic, focus, and commitment to continuous improvement. Today, you’ll find me playing volleyball, running half marathons, snowboarding, or hiking. That competitive drive and dedication carry into everything I do, making me a strong, reliable partner in any collaboration.
I help businesses grow with Google Ads by first getting to know your brand, your goals, and what makes your customers tick. From there, we walk through your needs together and identify the gaps that are holding your growth back. Once we understand the full picture, I build a clear, strategic Google Ads plan tailored to your business. My process is simple, collaborative, and designed to get you results. Yes - I also do Meta ads!
My organic social process starts with understanding what makes you or your brand unique. From there, I develop content ideas with strong hooks, help craft your scripts, and give you clear guidelines on how to film and present your content. Once the momentum is built, we rinse, repeat, and consistently create content your audience actually wants to watch. And if you need support with UGC-style content, I can create that for you as well.
My project management style is shaped by years of client management experience and an athlete’s discipline. I’m committed to delivering every project with a level of consistency and accountability that clients immediately recognize. I genuinely care about your business and want to keep you moving toward your goals. When we work together, you can trust that I’ll stay on top of every detail and make sure things get done. I have project managed for web development, google ads, social media ads, brand launches and more!
I’ve worked with clients across a wide range of industries: from career coaches and digital course creators to eCommerce brands, drop-shipping stores, artificial turf companies, and creative fields like video production and fibre arts. I also have experience in both the sports world and the non-profit sector, which has given me a well-rounded perspective on how different organizations operate and grow. I love diving into new industries because each one brings its own challenges and opportunities, helping me bring fresh ideas and unique strategies to every client I work with.
I’m looking to work with clients who are focused on sustainable, long-term growth — people with purpose, vision, and the drive to build something meaningful over time. If you’re committed to growing your brand the right way and you’re vibing with what you see here, send me a DM. Let’s build something great together. Send me an email to sipteaagency@gmail.com and let's chat!